SOCIAL MEDIA SUPPORT
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Our Social Solution delivers affordable, high-impact support for small and medium-sized businesses (SMBs). By leveraging cost-effective overseas expertise, we create and manage engaging Instagram and Facebook posts, maximizing your brand’s reach. For TikTok, we can support the mechanics for TikTok Shop.
While limited for 2025 to establish policy, procedures and a playbook, we play on growing this channel in 2026 as a bolt on.
C. A. T.
Continental Analytics Tool
Over the past two years, our e-commerce team addressed the industry-wide challenge of an insatiable demand for data and effective data aggregation by developing C.A.T., our proprietary solution. This innovative tool has enabled us to move away from Tableau, providing a more tailored, independent platform that enhances our ability to deliver actionable insights to clients, strengthening our service offerings and competitive edge. Amazon, Walmart, and Shopify are fully integrated. We plan on adding Retail in 2026.
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Revenue Recovery
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Outside of Account Management, this is our biggest area for growth. Currently in a pilot program, we have recovered over $625K in revenue for a limited number of clients. Our most recent audit reveals that there is an additional 1.1M in funds potentially recoverable. We plan to offer this service for 15% – 20% of recovered funds.
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Capabilities
2020
✓ Amazon 1P
✓ Amazon 3P
✓ AMZ Ads
2021
✓ Amazon 1P
✓ Amazon 3P
✓ AMZ Ads
✓ Google Ads
2022
✓ Amazon 1P
✓ Amazon 3P
✓ AMZ Ads
✓ Google Ads
✓ Custom Analytics
2023
✓ Amazon 1P
✓ Amazon 3P
✓ AMZ Ads
✓ Google Ads
✓ Custom Analytics
✓ Walmart 3P
2024
✓ Amazon 1P
✓ Amazon 3P
✓ AMZ Ads
✓ Google Ads
✓ Custom Analytics
✓ Walmart 3P
✓ Revenue Recovery
✓ Social Support
✓ Amazon Vendor Acquisition
2025
✓ Amazon 1P
✓ Amazon 3P
✓ AMZ Ads
✓ Google Ads
✓ Custom Analytics
✓ Walmart 3P
✓ Revenue Recovery
✓ Social Support
✓ Amazon Vendor Acquisition
✓ Continental Analytics Tool (C.A.T.)
In 2021, several clients faced cash flow challenges due to supply chain disruptions, with multiple shipments arriving simultaneously and requiring cash-on-delivery payments. To address the resulting pressure on our commissions, we responded by expanding our service offerings to provide greater value and support to our clients.
Strengths
✓ Advanced Expertise
Five years of refined e-commerce skills deliver high-value client services
✓ Talented, Cohesive Team
Strong collaboration and diverse skills drive innovation
✓ Indispensable Partner
Expanded services address client needs, ensuring trust and reliance.
Weaknesses
✓ Inadequate Lead Generation
Attracting low-quality leads results in time-intensive clients
✓ Poor Contract Structures
Contracts formatted for retail and not marketplace
✓ Capturing our work
Often non commissionable work is done with little or no acknowledgement
Opportunities
✓ Revenue Recovery
Streamlined processes to recover owed payments enhance cash flow.
✓ Multi-Service Contracts
Offering bundled services (ex. Amazon, Walmart, Social) increases client retention and revenue
✓ Improved Invoicing
Better invoicing captures commission reinvestments for digital advertising and analytics growth.
Threats
✓ Key Client Loss
Losing Maxi or Andis could reduce commissions by a minimum of 25%.
✓ Commission Rate Reduction
Potential decrease in Andis’ 4% commission rate (Maxi at 2%) threatens revenue.
✓ Loss of Key Personnel
Ryan and Collin are key members of the team
CMI’s
Ecommerce
Service
Capabilities & Growth strategy
Account Composition
For the last 10+ years, Ecommerce contributions to CMI have been heavily weighted to Andis & Maximatic. All other commissions have equated to 50% of revenue.
A significant change for 2026 and beyond is the contracts for 3P. Working with clients that have the capacity to sell 1M+ on AMZ / WMT and can fund a retainer. With 1P, you are working for future Pos. With the Marketplace, every day without sales is commission lost. Retainers protect the bottom line.
Walmart has invested significantly in their .com and manufactures are taking notice. While out of Pilot, we plan this channel scaling by 2027 to directly compete with Amazon. We now have the capability of managing both 1P and 3P but focus more on 3P now.
Amazon Advertising, AMZ DSP, Walmart Connect, WMT DSP fully capable with SaaS support (Xnurta / Pacvue)